Marketing Question:
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All of the following are thought to be sources of new product ideas except:
Answer:
* a) Internal sources
* b) Customers
* c) Competitors
* d) The local library
Answer d
* b) Customers
* c) Competitors
* d) The local library
Answer d
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Costs that do not vary with production or sales levels are called: | Today, advertising captures about ____ percent of total promotion spending. |