Competitive Marketing Strategy Question:
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A marketing managers pricing decisions are often influenced by the competitions pricing and their marketing strategies. Which of the following need to be considered when determining price?
Answer:
1. The extent to which competitors are trying to focus the consumer's attention on price
2. The perceived similarity between the products in terms of non-price based features, benefits and additional services.
3. The desired market positioning
4. The price sensitivity of the target segment
5. The number of competitors
6. All of the above
Answer: All of the above
2. The perceived similarity between the products in terms of non-price based features, benefits and additional services.
3. The desired market positioning
4. The price sensitivity of the target segment
5. The number of competitors
6. All of the above
Answer: All of the above
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