Marketing And Sales Executive Interview Questions & Answers Download PDF
Prepare comprehensively for your Sales And Marketing Executive interview with our extensive list of 58 questions. Each question is designed to test and expand your Sales And Marketing Executive expertise. Suitable for all experience levels, these questions will help you prepare thoroughly. Download the free PDF now to get all 58 questions and ensure you're well-prepared for your Sales And Marketing Executive interview. This resource is perfect for in-depth preparation and boosting your confidence.
58 Sales And Marketing Executive Questions and Answers:
Sales And Marketing Executive Job Interview Questions Table of Contents:
1 :: ____________factors are most popular bases for segmenting customer groups.
* a) Geographic
* b) Demographic
* c) Psychographic
* d) Behavioral
Answer b
* b) Demographic
* c) Psychographic
* d) Behavioral
Answer b
2 :: Fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics:
* a) Intangibility
* b) Inseparability
* c) Variability
* d) Perishability
Answer b
* b) Inseparability
* c) Variability
* d) Perishability
Answer b
3 :: ________________ is process of evaluating each market segments attractiveness and selecting one or more segments to enter.
* a) Mass marketing
* b) Market segmentation
* c) Market targeting
* d) Market positioning
Answer c
* b) Market segmentation
* c) Market targeting
* d) Market positioning
Answer c
4 :: It is fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?
* a) Actionable
* b) Substantial
* c) Differentiable
* d) Measurable
Answer d
* b) Substantial
* c) Differentiable
* d) Measurable
Answer d
5 :: Many firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and:
* a) Lower prices
* b) Increase promotion both at home and abroad
* c) Continuously improve their products at home
* d) Join into cartels at home
Answer c
* b) Increase promotion both at home and abroad
* c) Continuously improve their products at home
* d) Join into cartels at home
Answer c
6 :: _____________ is principle of enlightened marketing that requires that a company seek real product and marketing improvements.
* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Sense-of-mission marketing
Answer a
* b) Consumer-oriented marketing
* c) Value marketing
* d) Sense-of-mission marketing
Answer a
7 :: Terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.
* a) Genre
* b) Style
* c) Fashion
* d) Fad
Answer b
* b) Style
* c) Fashion
* d) Fad
Answer b
8 :: _______________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"
* a) Online infomercials
* b) Online ads
* c) Online broadcasts
* d) Online bullets
Answer b
* b) Online ads
* c) Online broadcasts
* d) Online bullets
Answer b
9 :: _____________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes.
* a) Product differentiation
* b) Market segmentation
* c) Market targeting
* d) Market positioning
Answer b
* b) Market segmentation
* c) Market targeting
* d) Market positioning
Answer b
10 :: When company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?
* a) Product extensions
* b) Line extensions
* c) Brand extensions
* d) New brands
Answer d
* b) Line extensions
* c) Brand extensions
* d) New brands
Answer d
11 :: __________ is general term for a buying and selling process that is supported by electronic means.
* a) Internet commerce
* b) Web commerce
* c) Computer commerce
* d) Electronic commerce
Answer d
* b) Web commerce
* c) Computer commerce
* d) Electronic commerce
Answer d
12 :: Wal-Mart owned Sams club is example of retail form called a(n):
* a) Factory outlet
* b) Super specialty store
* c) Seconds store
* d) Warehouse club
Answer d
* b) Super specialty store
* c) Seconds store
* d) Warehouse club
Answer d
13 :: Successful ________________ depends on how well company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies.
* a) Marketing strategy
* b) Marketing control
* c) Marketing analysis
* d) Marketing implementation
Answer d
* b) Marketing control
* c) Marketing analysis
* d) Marketing implementation
Answer d
14 :: Yahoo, Info seeks, and Excite all are called:
* a) Browsers
* b) Web casters
* c) Search engines
* d) Software
Answer c
* b) Web casters
* c) Search engines
* d) Software
Answer c
15 :: Type of sales presentation approach that requires good listening and problem-solving skills is:
* a) Canned approach
* b) Formula approach
* c) Need-satisfaction approach
* d) Critical-thinking approach
Answer c
* b) Formula approach
* c) Need-satisfaction approach
* d) Critical-thinking approach
Answer c
16 :: Anything that can be offered to market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
* a) Idea
* b) Demand
* c) Product
* d) Service
Answer c
* b) Demand
* c) Product
* d) Service
Answer c
17 :: _______________ is quoted as saying , "everyone lives by selling something."
* a) Bill Gates
* b) Robert Louis Stevenson
* c) Arthur Miller
* d) Henry Ford
Answer b
* b) Robert Louis Stevenson
* c) Arthur Miller
* d) Henry Ford
Answer b
18 :: Successful service companies focus on their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
* a) Internal marketing
* b) service-profit chains
* c) Interactive marketing
* d) Service differentiation
Answer b
* b) service-profit chains
* c) Interactive marketing
* d) Service differentiation
Answer b
19 :: Using successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):
* a) Line extension
* b) Brand extension
* c) Multi-branding
* d) New brands
Answer a
* b) Brand extension
* c) Multi-branding
* d) New brands
Answer a
20 :: If company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.
* a) Advertising
* b) Personal selling
* c) Public relations
* d) Sales promotion
Answer a
* b) Personal selling
* c) Public relations
* d) Sales promotion
Answer a
21 :: Use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy:
* a) Optional-product pricing
* b) Captive-product pricing
* c) By-product pricing
* d) Product line pricing
Answer d
* b) Captive-product pricing
* c) By-product pricing
* d) Product line pricing
Answer d
22 :: Total number of items that the company carries within its product lines refers to the ___________ of the product mix.
* a) Width
* b) Depth
* c) Length
* d) Consistency
Answer c
* b) Depth
* c) Length
* d) Consistency
Answer c
23 :: A (n) __________________ are computerized collections of the information obtained from data sources within the company.
* a) Retrieval systems
* b) Marketing research reports
* c) Flow diagrams and PERT charts
* d) Internal databases
Answer d
* b) Marketing research reports
* c) Flow diagrams and PERT charts
* d) Internal databases
Answer d
24 :: Typical method of retail operation used by supermarkets and catalog showrooms is called:
* a) Self-service retailing
* b) Limited-service retailing
* c) Full-service retailing
* d) Service-merchandiser
Answer a
* b) Limited-service retailing
* c) Full-service retailing
* d) Service-merchandiser
Answer a
25 :: Orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
* a) Gender segmentation
* b) Benefit segmentation
* c) Occasion segmentation
* d) Age and life-cycle segmentation
Answer c
* b) Benefit segmentation
* c) Occasion segmentation
* d) Age and life-cycle segmentation
Answer c
