UX Designer Question:

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Needless to say an employer will ask you this question to try and determine how serious you are about the role and the company. Again, the right answer will depend on your personal situation – but it’s important to avoid citing reasons which could be seen as purely selfish eg. amazing salary, excellent benefits or 30 days holiday a year. Why? Because while they might be the things that attracted you to the role, they also suggest that you’re only interested in what the company can do for you, rather than the other way around.

A better answer would be to say that you were keen to work for a company which has a great reputation within the user experience industry and has a great range of clients on its books – and that this role offers the perfect new challenge for your career.