Research Officer Question:

☛ Describe your experience with statistics and how it relates to this position.
☛ Talk about the differences between qualitative and quantitative market research.
☛ Walk me through your process for forecasting the sales of a new product.
☛ Talk about a product that you think is marketed well. What kind of research contributed to those results?
☛ What product is not marketed well? What would you do to improve their strategy?
☛ What is the first thing you do when looking at a new data set?
☛ Have you ever persuaded management not to release a product due to your findings? What was the outcome?
☛ What data collection methods worked well at your previous position? What didn’t work so well?
☛ How would you approach building a market in a new city? What information would you like to have to determine the best possible fit?
☛ How would you approach analyzing our customers and competitors?
☛ What do you think of our current marketing strategy? What would you do differently?