Customer Complaint Officer Question:
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How to utilised customer complaint feedback to improve how your team are selling?

Answer:

This question is especially important if you are applying for a management position.

An ideal answer will demonstrate that you are capable of assessing a situation and implementing improvements.

For example:

I started to notice that a lot of customers were complaining about feeling patronised by my agents. In response to this, I listened to the calls these complaints stemmed from and realised that words such as 'wonderful' were being over used.

I then had a meeting with the worst offenders in my team and suggested changes that they could make to correct this behaviour. After this meeting, customer complaints reduced and sales increased.

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What is your experience of the whole end-to-end feedback process and how do you ensure this feedback improves the service to customers?Explain how creative are you in comparison to your colleagues, i.e. in managing, developing, encouraging and motivating your team?