Operational Electronic Media Performers Interview Preparation Guide

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You want to work for a manager who delegates, so you can develop beyond your role. If a manager is not a good delegator, then he might be insecure about his role and not want you to know what they are doing. This could potentially hold you back from promotions or development.

A candidate who has good rapport with a previous employer will encourage the hiring manager to contact previous employers. If a candidate is hesitant to have their previous boss contacted, chances are there is bad blood. It's good to get an idea of why they left the previous position, from another source.

I want to see how much work they are putting in and how much they hustle. I have people sometimes that say they get into the grove and work 10-12 hours a day. Those are the people I want. Those that go above and beyond. This also helps when holding people accountable in the future.

There's no hiding. These days virtually everything can be measured. You do SEO? Show me the rankings you achieved or some traffic data? You increase sales or leads? Then let's see the landing pages and the conversion data. I once had a guy come in for a senior position and felt that building a bit of a rapport and skirting around the hard questions was going to get him the job. But the fact is, marketing is a numbers game and if you don't have yours ready to back you up, then it's going to be tough to land the role - needless to say the interview won't end well for either of you.

This one gives you insight into their communication style. You'll instantly learn a bit about their personality. Organized or chaotic. High-bandwidth or low.

Keep in mind, some hustlers have overflowing inboxes and others are inbox zero. The answer itself is interesting, but how they answer is actually more important. Are they proud? Ashamed? Stressed they're missing something? Excited about their efficiency tools and tactics?

It's like asking someone if their bed is made. If their a hustler, they'll explain why it is the way it is and why it matters.

This question moves from the more general and abstract into the meat of the matter. They should be able to outline two or three specific strategies that will feed leads into your sales funnel via social engagement.

Everyone has failures, some larger than others. Of course, what you really want to know, is how they dealt with it. Gain insight into their coping skills and how they deal with negatives by listening to how the issue was resolved. Pay attention to what they did (or didn’t do) to ensure that the failure wouldn’t happen again.

If the person has a manic focus on execution, they wouldn't be procrastinating in the first place. If they did get amazing results through planned procrastination, it delivers perspective on their long term hustle.

Your idea of how people collaborate can be completely different than others, so this question helps you assess if the environment is compatible with the way you work best.

Hustlers must be aware of how their actions and goals affect the people around them.

This answers two questions at once. Has the candidate done the research on your company ahead of time, and how well versed they are in various social platforms. Pay attention if they mention demographics, style or frequency of messaging, and overall strategy.

I ask this to see what they enjoy reading about, if they are learning on their own (this is a requirement for new hires) and my second question lets me know how often they're reading.

I usually let the candidate talk as with their response I can tell if they are BSing or if they actually read and learn on their own.

It tells me that the person wants to get out there and be involved. That shows passion.

It also tells me that they’re willing to do things outside of business hours like go to networking events, host events or help others in the community. If you’re genuine and passionate about your work, you’re going to do what it takes to get the job done right.

When I first talk with a client, I can immediately see opportunities for them. I'm looking for someone like minded that can assess a situation and make an impact. It also gives you an indication into how prepared for your interview they are. If they didn't even take 5 minutes to look up the company, they're ill-prepared.

The only real way to identify if someone is a hustler is by knowing if they’ve actually done any "hustling". People who have their own projects, whether it's a full blown business or even a side-business, are voluntarily using their free time to work. Passion and the hope for a better future is what fuels them. If a person has no problem putting in work for their side-passion, they may also have no problem doing that work for an employer so long as that employer can also ignite the fire within them.

Social media is an ever-changing landscape that requires constant and ongoing learning and adaptation. Even the most experienced social media managers need to refine their skills. They update their strategies, learn and practice new techniques and stay on top of the latest changes to new and existing platforms.

It's a trick question that will help you identify a candidate's mindset when thrown off-guard in a completely new territory. As a hustler one should be able to wear multiple hats and be comfortable with sudden changes.This question will help a recruiter understand how well the candidate can put their prowess to play.

If their answer is to get as many likes and shares as possible, it may be time to politely end the interview. The path from likes to conversions is more like A to K than A to B, so they should be able to explain what that path looks like for different platforms. For most companies, conversions are always the goal.

The candidate should also be able to help you define success on a strategic and tactical level in order to support your larger marketing and business goals.

This question is often asked about you — the interviewer is listening carefully to what you will say. In some cases, they might follow up with people you are referring to in your answer to verify what you said.

You could ask this question to the manager, potential peer or even HR to get a better idea of how the company operates. Since working in teams is much more prevalent in today’s businesses, you'll want to know more about your colleagues

If one of your values is being able to speak up (diplomatically, of course) when you disagree with a certain decision or behavior of your manager or peers, then this is for you. This question will help you understand how receptive your manager and others would be to constructive feedback without fear of retribution.

You can tell someone is a true hustler if they're working on a passion project outside of work. You do of course run the risk that they'll eventually leave to pursue the project full time, but you'll know that they're driven, well organized, and fully able to build something from the ground up.

This is less of a question and more of an interviewing technique. This has been the best method I've used to find hustlers. Whenever I am interviewing someone, I like to bounce all over the map and try to find a personal topic they are really passionate about — whether it’s ABC, skiing, or a particular author they love. When you find something (this can be anything), you’ll be able to hear it in their voice and see it in their body language. That can serve as your control for when you start asking the job specific-questions, making it easier to tell if they are truly passionate about the role you’re looking to hire them for.

Creating profiles and pages and then posting content to them isn’t the job – most users can do that. The ability to build and engage with the community is the qualifying test of whether someone is a social media manager or a social media user.

To determine how the person reacted to failure and to figure out their mindset. Do they have a "growth" mindset? How did they learn and react from their failure?

Be it someone in tech, a designer, or anyone else, it's important to us that the person is also contributing to the wider industry they're in.

Participation in that industry means not only are they a professional, they are so into it that they cannot help but also help develop the overall industry. And if they are willing to do that with their free time (in a sense, as a hobby), you know they will put in the extra mile when it comes to productive work.