Web Developer Cum SEO Analyst Interview Preparation Guide

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☛ Cross-linking is used to refer the process of linking one site to another site.
☛ It provides the users with reference sites that contain the content related to the search.
☛ The 2 websites cross-linking do not be owned by the same person.
☛ In other words, cross-linking is a barter wherein I link to you and you link to me.
☛ It could be a 2-way link oe 3-way link. In a 2 way link site A links to site B and site B links to site A. In a 3 way link, site A links to site B, site B links to site C and site C links to site A.

☛ Link Farming
☛ Hidden text, etc.
☛ Gateway or Doorway pages
☛ Cloaking
☛ Keyword Stuffing

Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.

The most important area to include your keywords are,

☛ Page title
☛ Body text
☛ Meta Description

The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.

Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.

The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.

An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.

HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.

It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console.

Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.

Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.

The greater your DA, the more likely your website to have strong traffic and high ranking in Google.

You can check domain authority of any website in Open Site Explorer.

Domain Authority in SEO

This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.

Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.

These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.

RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.

Business may be compiled either manually or through an automated online search software.

Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.

Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.

Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.

It is a premium web service, which means that it provides certain basic services free of charge while the premium services demand investment.

One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.

There are two ways to see if the webpages of any specific website are indexed by Google.

One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab would show the numbers of pages indexed by Google.

A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.

No-follow link attributes are structured in the following manner:

<a href=”http://www.globalguideline.com/” rel=”nofollow”>Link text</a>

LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

If the SEO method doesn’t work then do the following,

☛ First see whether it is a new project then re-check the keywords
☛ Then look for relevant keywords that can be helpful
☛ Make changes in page text, title and description
☛ If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue etc.

The latest updates in SEO are:

☛ Panda
☛ Penguin

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.