Web Developer Cum SEO Analyst Question:

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.

This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.

Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.