Web Developer Cum SEO Analyst Question:
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What is Pogo-Sticking?
Answer:
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.
This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.
This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.
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