Web Developer Cum SEO Analyst Question:

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.

☛ Updating business information
☛ Adding photos of your business
☛ Connecting directly with customers
☛ Monitoring and responding to Google reviews
☛ Managing information