Director Communication Question:
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Can you give me an example of a marketing campaign that did not work out as you had planned?
Answer:
It is important that you are able to recognise why a plan went wrong and to learn from theexperience. Campaigns often fail due to poor research and groundwork, poor planning and follow through of objectives and goals or ineffective communication. Be open about why thecampaign failed, take accountability and focus on what you learnt.
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