Advertising Account Executive Question:

This is an impressive question because it shows that you can make the connection between how the company thinks about its customers and the end result. In other words, how the customer is treated on a day-to-day basis, and in turn, how that shows up in the product.

While you might be able to find a canned response to this question on the company's website, it'll be useful -- and possibly eye-opening -- for you to hear it more candidly from an employee. How the company treats its customers could end up informing your decision to join if you are offered the job, especially if you're applying for a job where you'll be communicating directly with customers.