Marketing Communication Interview Preparation Guide
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Marketing communication job interview preparation guide for freshers and experienced candidates. Number of Marketing Communication frequently asked questions(FAQs) asked in many Marketing communication interviews

27 Marketing Communication Questions and Answers:

1 :: What are the various responsibilities of a person working in Marketing communication?

The various responsibilities of a person working in Marcom are as follows:

Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter
Media management and measurement
Liaison with creative agency
Designing marketing collaterals
Sourcing vendors and vendor management
Managing market research assignments
Web content and corporate website management
Training & Development
Organizing conferences and other product launch events
Active participation in exhibitions/tradeshows and
Meeting public relations requirements.

2 :: What role do events (for e.g. exhibitions, tradeshows) play in Marketing Communication?

The events play the following role in Marcom:

The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
Lower costs
Increases corporate and brand image
In-depth insights about target audience
Global exposure for the new products/services

3 :: What are the various tools we can use to communicate with our target audience?

The following are the various tools used to communicate with the target audience:

Company newsletters
Journal article
Trade shows
Product brochure
Word of mouth
Direct mail
Local/regional/national newspaper
Radio etc.

4 :: Can you explain what steps would you follow to participate in an event like exhibition or tradeshow? How would you ensure your media coverage?

The following are the steps taken to participate in an event like exhibition or trade show:

Identifying the participation of target audience and know-how of the events
Negotiate stall rates with the organizing partner and finalize
Evaluate the feasibility of internal events budget to justify the participation
Prepare a blue print highlighting the outcomes and measurable objectives out of participating in this event
Getting a formal approval from the authorities to sign off
Prepare the marketing collaterals and negotiating the contract with vendors sourcing it
Creating checklists of all the items to be sent to the organizing event spot/place/location
Allocate required manpower to support the company’s stall
Working out the logistics plan on a whole
Train the employees in customer service skills to enhance the maximum footfalls in the stall
Collect the customer’s information like name, address, phone number, email id etc. for CRM
Measure and monitor the effectiveness of the event using simple feedback surveys
Document the happenings during the event partipation to overcome the gaps for future events in order to get the maximum out of it.
Last but least, showcase the events participation with help of media planning for wider reach by means of product review, press release both online and offline etc.

5 :: Tell me which type of vendors would you need to deal with for your Marcom activities?

The following are the type of vendors to deal with Marcom activities:

Web designing company
Creative agency
Printing press vendor
Advertising agency
Public relation agency
Digital media partners etc.

6 :: How to judge the effectiveness of your Marketing Communication activities?

Increase in sales
Improving the company image
Brand and advertising awareness
Cost per thousand
Change in market share etc.

7 :: What is Marcom?

Marcom is an acronym for “Marketing Communication”. It is a kind of promotional tool using different media like print, radio, television, direct mail, internet to reach target audience for creating awareness about any product/service in the market place.

8 :: How to use online media for your Marketing Communication activities?

Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement. And also, it is easy to monitor and measure the results of online media usage. Internet is considered to be the one of the most effective tool in today’s competitive business world.

9 :: How to get our PR across to people?

One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers. On a timely basis, PR should be used to create awareness to the public in relation to the events happening in the company such as new product launch, product relaunch, sponsoring consumer events, participation in trade shows and exhibitions etc.

10 :: Explain about Marcom?

Marcom is an acronym for "Marketing Communication". It is a kind of promotional tool using different media like print, radio, television, direct mail, internet to reach target audience for creating awareness about any product/service in the market place.