Marketing Communication Question:
Tell me how to judge the effectiveness of Marcom activities?
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Answer:
☛ Reach
☛ Frequency
☛ Increase in sales
☛ Improving the company image
☛ Brand and advertising awareness
☛ Cost per thousand
☛ Change in market share etc.
☛ Frequency
☛ Increase in sales
☛ Improving the company image
☛ Brand and advertising awareness
☛ Cost per thousand
☛ Change in market share etc.
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