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A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.

* a) Demand
* b) Basic staple
* c) Product
* d) Service

Answer d

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All of the following factors can affect the attractiveness of a market segment except:	If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding