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If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding

* a) Licensed brand
* b) Manufacturer's brand
* c) Private brand
* d) Co-brand

Answer a

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A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.	When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called: