Marketing Question: Download Marketing PDF

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:

* a) Selective sponsorship
* b) Probing
* c) Focus group interviewing
* d) The Delphi method

Answer c

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If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding	The _______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).