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All of the following factors can affect the attractiveness of a market segment except:

Answer:

* a) The presence of many strong and aggressive competitors
* b) The likelihood of government monitoring
* c) Actual or potential substitute products
* d) The power of buyers in the segment

Answer b

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a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.	A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.