Marketing Question: Download Marketing PDF

a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

* a) Product feature
* b) Sponsorship
* c) Brand
* d) Logo

Answer c

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If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:	All of the following factors can affect the attractiveness of a market segment except: