Marketing Question: Download Marketing PDF

________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.

* a) Direct Mail
* b) Outdoor
* c) Online
* d) Radio

Answer c

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______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.	The choice between high markups and high volume is part of which of the following retailer marketing decisions