Marketing Question: Download Marketing PDF

______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.

* a) Psychographics
* b) Personality
* c) Demographics
* d) Lifestyle

Answer b

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One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:	________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.