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The choice between high markups and high volume is part of which of the following retailer marketing decisions

* a) Target market decisions
* b) Product assortment and services decisions
* c) Pricing decisions
* d) Promotion decisions

Answer c

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________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.	If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types