Marketing Question: Download Marketing PDF

If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types

* a) Newspapers
* b) Television
* c) Direct Mail
* d) Radio

Answer a

Previous Question	Next Question
The choice between high markups and high volume is part of which of the following retailer marketing decisions	If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.