Graphics Designer Freelance Question:

Talk about a loaded question! Most creatives are used to giving and receiving critiques - and when asked for their honest opinion, they may have trouble holding back. Constantly making something better is part of a creative's DNA. But this is the time to opt for the abridged version of your ideas.

A hiring manager asking this question is really wondering, first, if you've done your homework and are thoroughly familiar with the company and its brands. Second, he or she wants to know that, though you have an opinion, you can convey your ideas in a diplomatic manner. (No one wants to hire a person with a know-it-all attitude.)

So, instead of answering, "Your website needs a complete overhaul," you might say, "Your website has a retro feel that's worked well for the firm, but considering that the average age of your customers is under 30, you might want to consider a more modern design." Offer a few tips that stay true to the brand and the company.