Graphics Designer Freelance Question:

Employers love it when employees take an interest in their company or brand, especially in the case of designers. After all, how can you design something that matches their brand's style if you don't know anything about them?

After all, how can you design something that matches their brand's style if you don't know anything about them?

Do your homework before the interview and try to come prepared with some idea of what the company is all about. You don't need to know all of the facts, but you should try to have an understanding of their overall message and philosophy, and why you are a good fit for them.

Employers are looking to work with designers who want to work with them, so if there's something about the company that you particularly like, now is the time to say so. Demonstrating that you share the same values as the brand helps you to look like the best candidate for the job.

If you can't find anything about the company, then this is your opportunity to learn more. Let the interviewer know that you tried to find information about the company, but were unable to. Then, ask them if they could fill you in on what you don't know. When the interviewer is done telling you about their company, reiterate your interest in the position based on your new knowledge of the company, and give some examples of why you fit in with their overall identity.