SEM Specialist (SEO/SEM) Question:

In Google AdWords, conversion tracking can be done by:

☛ Enabling your ad rotation setting to optimize for clicks which means AdWords will serve the ads it feels are likely to be clicked.
☛ View-through conversions window option tracks when a person sees your ad but doesn’t click it. This is called impression.
☛ Tracking purchases by involving basic tracking code provided by AdWords and modifying it with an additional code unique to your particular e-commerce platform.
☛ A person can know when customers click on their ad for the first time and how frequently they saw your ad before converting by accessing search funnels inside tools and analysis.