Tricky Online Sales Experts Interview Preparation Guide

Download PDF

Social media employers often stress conversation, storytelling, and engagement. Give examples of how you have conversed with clients and consumers, created interesting stories, and increased measures of engagement such as clicks, likes, reach, etc. Any campaign you mention should have these three elements at the very least. Be sure to save dashboards and results from your campaigns so you can show them off later!

This email marketing strategy includes sending an email solely for the purpose of communicating a promotional message, such as announcement of a special offer or catalogs of products. Companies generally maintain a list of customers or potential customers or even hire a list of email addresses from service companies to send direct mails to.

Following are steps that can be taken to make sales more effective online :

1. Define the objective of creating the product.
2. Make clear what problem and needs does your product caters.
3. Explain the problem and the pain points faced by people.
4. Present the solution and how the product will fulfill it.
5. Layout features and benefits.
6. Provide guarantee wherever you can to make the customer feel secure.

There are many good definitions of marketing available everywhere so you need to choose your effective one and prepare for that to discuss in interview, in case. Some are as follows:
☛ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
☛ Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
☛ The management process through which goods and services move from concept to the customer.
☛ The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

The various types of internet marketing include:

☛ Display advertising
☛ Search engine marketing
☛ Search engine optimization
☛ Social media marketing
☛ Email marketing
☛ Referral marketing
☛ Affiliate marketing
☛ Inbound marketing

The keys to marketing success are:
☛ Budgeting.
☛ Targeting.
☛ Analyzing the Competition.
☛ Working Your Customer Base.
☛ Development of Objectives.

They are direct emails sent out to a list of subscribers or customers on a regular basis. They may be sent out daily, weekly, monthly, quarterly or even annually. They primarily aim at building and strengthening the customer relationship with the company.

To be a successful marketing manager you must :
☛ Have the effective sales skills.
☛ Fill your work with passion.
☛ Master the corporate balancing act.
☛ Understand your domains.
☛ Enough experience to understand what a given project may typically cost, is able to prepare a budget.

New salespersons needs:
☛ He needs to know the information on company history, its policies, rules and regulations etc.
☛ Details about the product- its features, usage , demand.
☛ Systems and procedures as followed by the company. This may include the work timings, overtime, field work, work culture of that particular organisation etc.
☛ Training on the basic ethics that need to be followed while selling a product.
☛ He must know the basics of selling the different products of the company.

Marketing of products and services over the internet is known as internet marketing. It is also known by the following names:

☛ Web marketing
☛ Online marketing
☛ Webvertising
☛ E-marketing

Meta description is used to describe the web page over the internet. It can be framed the right way using the following steps :

1.Describe your page accurately: Your description should be a depiction of what users can expect to find on that particular page. It provides summary of the page to users and the search engines. Make sure you describe it within 250 characters.

2.Use maximum number of keywords: Using keywords into your Meta description tells the users and the search engines that it includes the content they are searching for. Search engine first examine page titles, but if they still cannot determine which site best addresses their needs, they then turn to the most relevant page descriptions.

3.Use store name and domain: Make sure you use your store name and store domain in the meta description.

4.Do not duplicate meta descriptions: Make sure you do not use the same description across all the pages. If you duplicate the meta description content on all your store pages then the search engine will assign lower ranking to the pages assuming that the content is either not unique or its being automatically generated.

5.Provide unique description: Avoid copying and pasting of entire information in the meta description. Do not write the description that has no relation to the content of the page.

The best way to answer this question is, first of all, to be prepared and knowledgeable about this field. Spend some time researching the marketing field so you can talk about the benefits of working in this area. Compare your goals, let the interviewer know what best you can do in marketing job even though the question is about why you want to work here, you still need to convince the interviewer that hiring you will benefit the company.

The limitations of internet marketing are as follows:

1. As the products and services offered are not tangible they can not be touched, tasted or smelled before purchasing.
2. The quality and authentication of the product and services offered online cannot be confirmed and thus uncertainty always persists.
3. Product seen online at times differs from what is finally delivered.
4. As the products are delivered by carriers there is a huge dependency on courier companies which might delay the delivery or lead to product damage while transaction.
5. To purchase a product online personal details need to be entered such as card details and personal information which are vulnerable to leaks.

SEO stands for search engine optimization and is a part of internet marketing. SEO is a method by which the visibility of a website or a web page is increased on search engine. It is done to increase the visits on the site as more frequently and high the website appears on a search engine, more will be the visitors visiting it. SEO is the study of how the search engines operate and how it can be used to increase visibility of a website or a web page. SEO involves the following practices

☛ Editing the content and the associated HTML coding.
☛ Optimizing the keywords strength in the content.
☛ Assigning relevant and keyword specific title tags and other meta tags.
☛ Increasing the number of back links and inbound links.

Previous work experience is the basis for determining whether you will be a valuable contributor to an organization. For this reason, job applicants must present their previous experience in a way that emphasizes how it will specifically and significantly benefit the hiring company. So share your past but good experience with your interviewer and what and how much you have learned there.