SEM Specialist (SEO/SEM) Question:

As we’ve established, PPC advertising offers a unique opportunity to:

☛ Grow Your Customer Base – Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
☛ Generate Leads at Low Costs – Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.