Customer Communication Question: Download Questions PDF
Provide an example of a marketing campaign that did not work out as you had planned and how you handled the situation?
Answer:
An interviewer will ask his question in order to assess how you handle a failed plan, as this is quite inevitable. It is important that you are able to recognize the key reasons why a strategy went wrong and what you learnt from the experience.
Campaigns may fail for many different reasons, including: poor research and groundwork, poor planning and follow-through of objectives and goals or ineffective communication. Be open about why the campaign failed, take accountability and focus on what you learnt.
Campaigns may fail for many different reasons, including: poor research and groundwork, poor planning and follow-through of objectives and goals or ineffective communication. Be open about why the campaign failed, take accountability and focus on what you learnt.
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