Ads Posting Manager Interview Questions And Answers

Shows if the candidate is capable of managing more than one campaign at a time. It also reveals more about their way of working.

Creating profiles and pages and then posting content to them isn't the job - most users can do that. The ability to build and engage with the community is the qualifying test of whether someone is a social media manager or a social media user.

Leave this question open-ended, just as it is phrased above. Your company may already have a social media management tool in place or you may be looking for a recommendation. If they're only familiar with free software that does nothing more than allow them to schedule posts to Facebook and Twitter, it's not a good sign. Ask them why they like or don't like different tools and which features they use most.

This is a hypothetical question, but it’s also something guaranteed to happen at some point as it has happened before. While you're not employing a blogger, it's good to see whether your candidate has a broader understanding of these kinds of changes and strategies.

Again, this helps to identify if they did any proper research before the interview. While a full answer is not necessary ahead of time, it should show you how the social activities of your business compare to your competitors. When hiring a social media manager, you want them to be aware of what’s going on in the industry, and a true professional will have this covered.

There are several schools of thought on this matter, and there is no right answer. As of this writing, G+ should be used mostly for SEO purposes and local search results if nothing else. It’s a strange and fine line to consider this platform as a pure social network - it doesn’t seem to hold much weight. But the additional effects of using it are still powerful.

According to recruiting expert and author Lou Adler, this is the only interview question that matters. It's also the single best interview question for determining whether to hire someone. Lou spent 10 years studying and coming to this determination, so he deserves credit - follow the link to see his rationale.

Candidates should acknowledge the importance of diligence in their role and how mistakes can lead to a loss of revenue. Look for stories where candidates erred, rectified their error and learned a valuable lesson from it.

Preferably Facebook

CTR (Click Through Rate) will help in deciding which campaign type should be followed as higher the CTR, it’s better to go for CPM while if CTR is low , it is better to go for CPC because if you have a low CTR then you would rather only pay for the low traffic that comes to your site. If your CTR is high, then you don’t mind paying CPM – because your cost will not escalate for more and more visitors that come to your site, but will remain the same.

An Impression is a view of an ad i.e. each time your ad has been viewed counts as an impression while conversion is when a user performs any action on the landing page after clicking on the ad, like shopping or sign-ups. The users who perform the actions are considered to be converted users.

DSA is Dynamic Search Ads which is a feature that creates and show ads for pages on your website without using keywords. Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort. During pilot testing, most advertisers saw 5-10% more clicks and conversions. Dynamic Search Ads (DSA) brings machine learning to ads and offers advertisers incremental traffic and high performance with no cumbersome keyword management required.

The next questions can gauge how driven and motivated the candidate is. Every marketing leader wants to stack the team with passionate employees—try to get a feel for what kind of go-getter your candidate is.

Reveals more about the candidate's job experience.

If their answer is to get as many likes and shares as possible, it may be time to politely end the interview. The path from likes to conversions is more like A to K than A to B, so they should be able to explain what that path looks like for different platforms. For most companies, conversions are always the goal.

The candidate should also be able to help you define success on a strategic and tactical level in order to support your larger marketing and business goals.

Social media is an ever-changing landscape that requires constant and ongoing learning and adaptation. Even the most experienced social media managers need to refine their skills. They update their strategies, learn and practice new techniques and stay on top of the latest changes to new and existing platforms.

This will show you how well-balanced they are across all aspects of the position, and also what kind of content creator they are. It's perfectly fine to outsource content, but then they should have a good grasp of creative writing, design and good SEO practices. If not, how will they be able to assess the quality of the outsourced material?

Make sure to list the tools with it’s functionality and not just name it. The tools like:

Fiddler/Charles – Checking the tracker firing
GeoEdge
ClickTag Checked, etc.

The CTR will low down, and may fall down to 0.2, it is because the ads are shown as per the campaign model which affects the CTR.CPC ads are shown where chances of getting clicks are higher while CPM ads are taken as branding which is more towards throwing
Impressions.

Showcases the candidate's knowledge of recent and effective marketing trends.

Knowing the rules and guidelines for each platform is absolutely necessary. Mainly to implement best practices, but also to avoid violating the terms of service, getting suspended or kicked off. The short answer to this question is “no”. Facebook fights against clickbait posts that encourage liking and sharing, but you can still run a proper contest and give additional points to those who engage on social media.

Campaign A

☛ Universal (sitelink) extensions
☛ Callout extensions
☛ Location extensions
☛ Affiliate extensions
☛ Call extensions
☛ Structured snippets
☛ App extensions
☛ Price extensions
☛ Promotion extensions
☛ Message extensions
NOTE: Suggested is to have 3 key extensions to showcase where 4 is the maximum that can be shown

RLSA is Remarketing lists for search ads which is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

Tests the candidate's communication skills, their ability to use web analytics to assess the success of a campaign, and their ability to come up with innovative solutions.