Ads Posting Manager Question:

DSA is Dynamic Search Ads which is a feature that creates and show ads for pages on your website without using keywords. Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort. During pilot testing, most advertisers saw 5-10% more clicks and conversions. Dynamic Search Ads (DSA) brings machine learning to ads and offers advertisers incremental traffic and high performance with no cumbersome keyword management required.