No Experience Question:

Follow influential opinion former's in the industry, company and role you want to work in on Twitter and LinkedIn. Join relevant groups, follow blogs and sign up to forums. Post responses to questions and start to get your name and opinions out there - it will go a long way to showing your passion and knowledge on a range of subjects. Being able to confidently get your opinion across is a valuable skill in any role, but is key to demonstrating understanding and knowledge in the absence of solid experience.