Marketing-Competitive Strategy Interview Preparation Guide
Marketing-Competitive Strategy Interview Questions and Answers will guide us now that Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. So learn Marketing-Competitive Strategy by this Marketing-Competitive Strategy Interview Questions with Answers guide9 Marketing-Competitive Strategy Questions and Answers:
1 :: West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
1. Financial controls
2. SWOT Analysis
3. Marketing strategy
4. Executive summary
Answer: SWOT Analysis
2. SWOT Analysis
3. Marketing strategy
4. Executive summary
Answer: SWOT Analysis
2 :: What is the statement of the organization s purpose?
1. Mission statement
2. Organizational intent
3. Organizational perspective
Answer: Mission statement
2. Organizational intent
3. Organizational perspective
Answer: Mission statement
3 :: Introducing new products to existing markets is an example of which of the following
1. Concentric diversification
2. Horizontal diversification
3. Conglomerate diversification
4. Vertical diversification
Answer: Horizontal diversification
2. Horizontal diversification
3. Conglomerate diversification
4. Vertical diversification
Answer: Horizontal diversification
4 :: The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:
1. Percent of sales method
2. Marginal approach
3. Comparative parity method
4. Objective and task method
Answer: Comparative parity method
2. Marginal approach
3. Comparative parity method
4. Objective and task method
Answer: Comparative parity method
5 :: To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?
1. Critical issues
2. Marketing strategies
3. Action plans
4. Executive summary
5. Objectives
Answer: Action plans
2. Marketing strategies
3. Action plans
4. Executive summary
5. Objectives
Answer: Action plans
6 :: Marketing planning occurs at which of the following company levels
1. The product level
2. The market level
3. The business-unit level
4. All of the above
Answer: All of the above
2. The market level
3. The business-unit level
4. All of the above
Answer: All of the above
7 :: What is difference between strategy and tactics?
1. Strategy reflects medium term objectives.
2. Strategy is about major issues: tactics is about minor issues.
3. Strategy is about overall direction: tactics is about ways of getting there.
4. Strategy is formal, tactics are informal
Answer: Strategy is about overall direction: tactics is about ways of getting there
2. Strategy is about major issues: tactics is about minor issues.
3. Strategy is about overall direction: tactics is about ways of getting there.
4. Strategy is formal, tactics are informal
Answer: Strategy is about overall direction: tactics is about ways of getting there
8 :: Which of the following is not financial objective?
1. Customer loyalty
2. Sales
3. Economic value added
4. Market share
Answer: Customer loyalty
2. Sales
3. Economic value added
4. Market share
Answer: Customer loyalty
9 :: What is marketing audit?
1. An examination of the costs and expenditures involved in marketing
2. A check on the cost-effectiveness of the firm marketing expenditure
3. A 'snapshot' of the firm's current marketing activities
4. The introduction of a new costing mechanism
Answer: A 'snapshot' of the firm current marketing activities
2. A check on the cost-effectiveness of the firm marketing expenditure
3. A 'snapshot' of the firm's current marketing activities
4. The introduction of a new costing mechanism
Answer: A 'snapshot' of the firm current marketing activities