Internet Marketing Interview Preparation Guide
Sharpen your Internet Marketing interview expertise with our handpicked 36 questions. These questions are specifically selected to challenge and enhance your knowledge in Internet Marketing. Perfect for all proficiency levels, they are key to your interview success. Access the free PDF to get all 36 questions and give yourself the best chance of acing your Internet Marketing interview. This resource is perfect for thorough preparation and confidence building.36 Internet Marketing Questions and Answers:
1 :: When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.
1. Content
2. Connection
3. Context
4. Communication
Answer: Content
2. Connection
3. Context
4. Communication
Answer: Content
2 :: When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
1. Community
2. Commerce
3. Context
4. Connection
Answer: Community
2. Commerce
3. Context
4. Connection
Answer: Community
3 :: The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
1. Customer service
2. Interactive
3. Corporate
4. Marketing
Answer: Marketing
2. Interactive
3. Corporate
4. Marketing
Answer: Marketing
4 :: The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a ______________ website.
1. Marketing
2. Customer service
3. Click-and-mortar
4. Corporate
Answer: Corporate
2. Customer service
3. Click-and-mortar
4. Corporate
Answer: Corporate
5 :: A ______________ is a B2B trading network that links a particular seller with its own trading partners.
1. Private trading network
2. Web community
3. Virtual network
4. Bit stream
Answer: Private trading network
2. Web community
3. Virtual network
4. Bit stream
Answer: Private trading network
6 :: The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:
1. Consumer-to-Consumer (C2C)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)
Answer: Consumer to Business (C2B)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)
Answer: Consumer to Business (C2B)
7 :: Which of the following is not one of the benefits of e-commerce to sellers?
1. E-commerce increases the net cost per contact.
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.
Answer: E-commerce increases the net cost per contact
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.
Answer: E-commerce increases the net cost per contact
8 :: _____________ are networks that connect people within a company to each other and to the company network.
1. Extranets
2. Internets
3. Intranets
4. Bit streams
Answer: Intranets
2. Internets
3. Intranets
4. Bit streams
Answer: Intranets
9 :: _______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.
1. E-commerce
2. E-business
3. E-procurement
4. E-marketing
Answer: E-business
2. E-business
3. E-procurement
4. E-marketing
Answer: E-business
10 :: A (n) ___________ is an online advertisement that pops up between changes on a website.
1. Border
2. Plunge
3. Boarder
4. Interstitial
Answer: Interstitial
2. Plunge
3. Boarder
4. Interstitial
Answer: Interstitial