Graphic Designer Question:

While the first question assessed your motivation for the industry in general, this question is designed to test your motivations and reasons for applying for this particular role. The employer wants to see how much you know about the role and company on offer and they’re really asking why you think you’re a good fit for this particular graphic design job. When answering this question – again, it’s good to be honest – but you need to avoid citing purely selfish reasons eg. amazing salary or 40 days holiday a year. Instead of citing the aforementioned reasons, a better answer might be to say you’re looking for a new challenge and you’d love the chance to work for an established brand that has a great reputation within the industry. You could also mention how your skills and experience align perfectly with the role on offer – and how your values also match those of the brands.