SEM Specialist (SEO/SEM) Question:

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What is the meaning of CTR and how you can calculate?

Search Engine Marketing Specialist Interview Question
Search Engine Marketing Specialist Interview Question

Answer:

CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is

Number of click / Number of impressions X 100

These will give you an answer in percentage like what percentage of customers have viewed your ad.

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