SEM Specialist (SEO/SEM) Question:

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What do understand by Quality Score?

Search Engine Marketing Specialist Interview Question
Search Engine Marketing Specialist Interview Question

Answer:

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

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