Social Media Marketing Executive Question:

☛ Describe the structure of your current marketing team. What is everyone’s role? Who do you report to?
☛ Discuss the relationship between social media and content marketing.
☛ Social media functionality is constantly evolving. How do you stay updated?
☛ What’s the relationship between social media and brand-building?
☛ What social channels do you prefer and what are the advantages and disadvantages of each?
☛ What other social media platforms do you use on your own time?
☛ What strategies would you recommend for building a social following?
☛ How would you describe the brand voice of your current company?
☛ How would you describe your company’s visual identity?
☛ What tools do you prefer for scheduling, content curation, project management, social listening, etc?
☛ How have you used social media for customer support?
☛ What’s the relationship between social media and sales?
☛ How would you present the results of your work?
☛ How would you encourage the creation of user-generated content?
☛ How do you integrate social media with offline events?
☛ Describe a time you interacted with an angry customer on social media.
☛ How would you handle negative comments about your brand on social media?
☛ What have you noticed about our current social presence? What could we improve?