SEM Specialist (SEO/SEM) Question:

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☛ What makes a website search engine-friendly?
☛ How do you define success when it comes to SEO?
☛ How do you stay updated on industry news and algorithm changes?
☛ What programming languages do you have experience with?
☛ Regarding your previous SEO job, what did an average day look like?
☛ How do you adapt to the needs of different clients?
☛ How often do you communicate with clients?
☛ How did you learn SEO?
☛ How do you approach keyword research?
☛ What is the relationship between SEO, SEM and social media marketing?
☛ What SEO tools do you regularly use?
☛ How do you stay organized when working on an SEO project?
☛ Who are Gary Illyes and John Mueller?
☛ What is your favorite website and why?
☛ What is your opinion on proper link building?
☛ How have you dealt with link penalties?
☛ What’s the ideal speed for a site to load a web page?
☛ What method do you use to redirect a page?
☛ What are your thoughts on accelerated mobile pages (AMP)?
☛ What is your process for helping a local business become more visible in search results?
☛ Are you aware of the latest changes to Google and the latest updates to Panda and Penguin?
☛ How has Hummingbird changed the landscape of search?
☛ What is Google’s preferred method of configuring a mobile site?
☛ What do you know about content building and content marketing?
☛ What has been your experience getting content featured in answer boxes?
☛ How have you utilized structured data to earn featured snippets?
☛ What are the three possible configurations for a mobile site? Which do you prefer and why?
☛ What’s your greatest digital marketing success story?
☛ How do you stay up-to-date on the near-constant search algorithm changes?
☛ What metrics do you use to measure SEO success?