Media Advertising Officer Question:

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☛ Why are interested in advertising as a career?
☛ Describe an ad campaign that worked.
☛ Describe an ad campaign that didn’t work.
☛ What is your favorite campaign, past and present, and why?
☛ What tools have you used to create ad campaigns?
☛ Do you have media planning experience?
☛ How would you integrate social media into advertising campaigns?
☛ If advertising became obsolete, what would your next career field be?
☛ What keeps you motivated?
☛ Present one of our current clients to us.
☛ How do you measure the effectiveness of an advertising campaign?
☛ How would you design and implement an advertising campaign for a new product?
☛ How would you persuade a customer that our product was better than the competition’s?
☛ How would you react to an unhappy client?
☛ Is any publicity, even bad, good publicity?
☛ What qualities are needed for success in this field?
☛ What are the major trends in advertising today?
☛ What is the difference between marketing, sales, and advertising?
☛ What is the most effective way to measure and track advertising campaigns?
☛ What do you consider to be the most effective form of advertising? Why?
☛ What is this company’s mission?
☛ Do you understand our target market and clients?
☛ How would you describe this agency?
☛ Why would this agency be a good fit for you?