SEM Specialist (SEO/SEM) Question:
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Please explain what types of keywords are there?
Answer:
There is no definite type of keywords, however, they are classified on the basis of how likely is going to be clicked by visitors.
For instance,
☛ Research Keywords: dress
☛ Consideration: white dress
☛ Purchase: buy white dress
☛ Loyalty: This must be shorter – Forever21
For instance,
☛ Research Keywords: dress
☛ Consideration: white dress
☛ Purchase: buy white dress
☛ Loyalty: This must be shorter – Forever21
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