Social Media Marketing Executive Question:

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How would they allocate your budget for social media advertising?

SMM Executive Interview Question
SMM Executive Interview Question

Answer:

Ask them to describe a plan for how best to allocate your budget and how they would know if it’s successful.

A typical budget consideration is for Facebook ads. Depending on your company and your market, a minimum $500/month is a good start.

Investment in social media and content marketing is prerequisite for success. There are 6 main ways you’re going to invest if you want to see ROI (return on investment):

☛ Financial
☛ Time
☛ Manpower
☛ Attention
☛ Monitoring, publishing and reporting software
☛ Training

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Tell me how would you assess the social media presence of a company?Do you have an editorial calendar? How do you schedule posts/tweets?