SEM Specialist (SEO/SEM) Question:

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How to reduce costs of our paid search campaigns?

Search Engine Marketing Specialist Interview Question
Search Engine Marketing Specialist Interview Question

Answer:

Don’t immediately answer open-ended questions that lead to answers based on multiple assumptions. Costs of acquisition? Cost per click? You can’t answer accurately a question that isn’t accurate itself. When in doubt, you should also have the freedom to ask question before you release your thoughts.

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