SEM Specialist (SEO/SEM) Question:
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How does Ad rank impact Cost-Per-Click?
Answer:
Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way
Your Price = The ad rank of the person below you/ your quality score + $0.01
Your Price = The ad rank of the person below you/ your quality score + $0.01
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