Leader of a Team Question:

Have you utilised customer complaint feedback to improve how your team are selling?

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Answer:

I started to notice that a lot of customers were complaining about feeling patronized by my agents. In response to this, I listened to the calls these complaints stemmed from and realized that words such as wonderful were being over used.
I then had a meeting with the worst offenders in my team and suggested changes that they could make to correct this behavior. After this meeting, customer complaints reduced and sales increased.

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Tell me what is your experience of the whole end-to-end feedback process?Have you ever utilised customer feedback to ensure business excellence?