Leader of a Team Question:

Have you ever utilised customer feedback to ensure business excellence?

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Answer:

The interviewer will be looking for an example of where you have taken this insight and subsequently developed, implemented and improved your sales process. This could be through the introduction of training, post-sale procedures, a change in marketing communications, or other process improvements, to ensure that the cause of any future complaint is eradicated.

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Have you utilised customer complaint feedback to improve how your team are selling?How do you measure the success of your incentives?