SEM Specialist (SEO/SEM) Question:
Explain what are the hallmarks of a good PPC landing page?
Answer:
The hallmarks of a good PPC landing page considers the following aspects:
☛ An attractive and powerful headline
☛ A supportive tagline
☛ Trust symbols
☛ A list of advantages
☛ A clear CTA (call to action)
☛ A lead capture form
☛ Use an image showing the context of use or a graphic that appeal to the visitors’ emotional side.
☛ An attractive and powerful headline
☛ A supportive tagline
☛ Trust symbols
☛ A list of advantages
☛ A clear CTA (call to action)
☛ A lead capture form
☛ Use an image showing the context of use or a graphic that appeal to the visitors’ emotional side.
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