SEM Specialist (SEO/SEM) Question:
Explain me how do we measure the success of SEM efforts?
Answer:
The efforts you put in search engine marketing are quantifiable and can be measured easily.
☛ If your objective is to generate awareness then you can track ‘impressions’ and ‘clicks’ on paid and organic search engine listings.
☛ Whereas, if the aim is to measure brand performance or preference of text ad creative then you can measure ‘click through’ and ‘conversion’ rates.
☛ For generating qualified leads, one can track email inquiries, downloads (demos or trials), or online registrations (for white papers, events, or newsletters).
☛ In order to track SEM efforts for sales, you can track offline sales or e-commerce sales through printable coupons or phone call tracking.
☛ If your objective is to generate awareness then you can track ‘impressions’ and ‘clicks’ on paid and organic search engine listings.
☛ Whereas, if the aim is to measure brand performance or preference of text ad creative then you can measure ‘click through’ and ‘conversion’ rates.
☛ For generating qualified leads, one can track email inquiries, downloads (demos or trials), or online registrations (for white papers, events, or newsletters).
☛ In order to track SEM efforts for sales, you can track offline sales or e-commerce sales through printable coupons or phone call tracking.
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