Team Lead SEO Question:

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If someone says they don't use SEO tools, it's an automatic fail. Why? It means you're an incredibly inefficient person or that you have never done a significant amount of SEO work in your life. There's no way to do serious SEO without introducing some automation. For this question, I'm wondering what tools they use for keyword research, blogging, link analysis, social media, etc. The more obscure the better. And I'm not just looking for a list of tools, either - I want to know why you use them, what you love and what you find annoying. Sometimes I even learn about cool new tools this way! (Bonus for me whether I hire them or not, bwahaha.)