SEM Specialist (SEO/SEM) Question: Download Questions PDF
Explain me what’s your take on bidding for competitor’s trademark keywords?
Answer:
This is a tricky question that should be addressed properly. PPC Hero has good guidance on this: citing the issue of legality and best-practice because it’s either you can or you can’t bid on a competitor’s trademark terms. Recent development in Google AdWords paid search has paved way for non-trademark owners to bid for previously exclusive trademark keywords. By being active on what’s going on in the industry, this means you’ll always be on top of things as they happen. And that’s a good thing for prospect employers.
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